Leader, communicator, gentleman.
You would be hard-pressed to find anyone in the public affairs career
field more respected, admired, and liked than Dave Schillerstrom.
A humble, soft-spoken man, he treated everyone with respect and
thoughtfulness. As a senior officer, he surrounded himself with bright
young men and women, mentored countless individuals throughout their
lives, and shaped more than a few professional careers.
After Dave earned a BA degree in English literature from the
University of Illinois, his distinguished Air Force career began in
1954 as the base information officer at Turner AFB, Georgia, and
culminated in 1980 with his assignment as the deputy director of
public affairs at the Pentagon. In between those two milestones was a
career that left a public affairs legacy few can match.
At Strategic Air Command headquarters, Dave was one of two information
watch officers serving in the SAC underground command post during the
Cuban Missile Crisis. He also developed information plans for the
recently declassified SR-71 reconnaissance aircraft program. During
this assignment, he attended Boston University’s Air Force Short
Course in Communication, and was presented the Air Force Association’s
Arno Luehman
Scholarship Award as the year’s outstanding student.
Once he finished Air Command and Staff College and earned a masters
degree in public administration from George Washington University,
Dave served as a programs officer in the DoD public affairs office.
Following that first of three Pentagon tours, he headed to Vietnam,
where he was the plans division chief and executive officer for the
7th Air Force public information office. There he initiated public
affairs planning for the eventual withdrawal of the U.S. Air Force
from Vietnam. Later, as the media relations chief, Dave had the
unenviable task of representing the Air Force at the daily military
press briefings the news media infamously dubbed
“The Five O’Clock Follies”
at Saigon’s Rex Hotel.
Dave with two of the many young officers he mentored...
He returned to the Pentagon in 1970 as the SAF/OI executive officer
and later served as the support forces branch chief in the media
relations division. Shortly after his promotion to colonel in 1977, he
returned to SAC headquarters as director of public affairs. He guided
the SAC PA program until 1980, when he headed back to the Pentagon for
his final Air Force job as the deputy director of Air Force public
affairs.
Dave retired from thirty years of active duty in 1984, but not from
the public affairs profession. For ten years, he was the deputy
director of communications for the
Aerospace Industries Association, the Washington, D.C. voice of America’s aerospace and defense
industry, shaping the association’s public image and shedding light on
the member companies supporting the country’s economy and national
security.
In retirement, Dave continued his commitment to the men and women of
Air Force public affairs, becoming a key member of the team that
established AFPAA. In the association’s earliest days, Dave, a
Lifetime Founder, worked tirelessly to define a vision for the new
organization's future. As the head of the Development and Strategic
Planning Committee, he ensured AFPAA had a roadmap for future growth
and a solid long term financial plan. Given the expansion of AFPAA’s
membership base and the success of its Endowment Fund, Dave’s efforts
back then continue to pay enormous dividends to the association today.
Dave Schillerstrom possessed a wealth of experience and exceptional
communication skills. More importantly, he was an admirable leader and
a man of integrity — his moral compass straight and true. During
his career, he overcame significant physical and professional
challenges that gave him a unique perspective and understanding of
what was fundamental in life and work, including never losing sight of
the importance of people. He shared that commitment to people with his
wife Carol, and together they epitomized the special meaning of family
in the Air Force, setting the example for all whose lives they
touched.
Dave's
obituary is here
and his
biography here. The many tributes Dave's colleagues wrote in AFPAA's newsletter,
News and Notes, after his passing help provide more insight into the true essence
of this great man.